![]() Simone Massaro, who oversees global bartender advocacy for Campari, said: “It was great to explore the impact of global bar culture on different communities around the world, and to get input from some of the industry's leading figures. Hue & Cry has overseen the wider Campari Academy Global Hub, which houses the documentary and other content aimed at the global bartending community. Shot in over 10 countries, the series has been created by a team of local specialist makers managed through &FRIENDS' proprietary platform – as well as its in-house team, which lead the creative, design and production. How do you get inside customers’ heads – creating empathy, connection, and representation? Looks at the different reasons why people go to bars and why bars add cultural value to our lives. The series premiered at the recent Roma Bar Show, with Chapters one and two of the first episode now live.Įxplores why we gather together to drink – from a socio-anthropological perspective – and the value this adds to our lives, in all sorts of ways. Gruppo Campari’s Global Bar Academy – a digital programme for bartenders around the world – has launched a three-part series delving beneath the surface of global bar culture, through the lenses of Community & Culture, Design & Technology, and Flavour & Ingredients.Ĭollaborating with Campari Bar Academy’s creative director – drinks industry icon Monica Berg – and partner agency Hue & Cry, the series features some of the world’s leading bartenders, in Mexico City, Istanbul, Copenhagen, Singapore and others.
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